Public Opinion and the KMT

I was looking through recent TVBS surveys when I noticed something interesting.  I was looking at a question about whether President Ma should be recalled, broken down by party ID.  Here is the table:











Agree 45 78 15 40 54
Disagree 42 20 81 35 38
No opinion 12 2 3 25 8


Do you see the interesting part?  It has very little to do with the question about Ma, which breaks down pretty much as one would expect.  The unexpected part is the party ID.  More respondents identify with the DPP than with the KMT.  It’s not a big gap, but this looks different.  The KMT has almost always enjoyed a comfortable lead over the DPP in party ID.  Has this lead disappeared?

Our best long-term tracking of party ID comes from the Election Study Center, National Chengchi University.


You can see that over the past two decades, the DPP has only surpassed the KMT in one period, the early 2000s.  However, that was precisely the high point for the PFP.  If you add the KMT and PFP together, the pan-blue party ID was always significantly ahead of the pan-green party ID.

Is this changing?  The last data point in the ESC data is from June, long before the recent KMT civil war broke out.  Even then, you can see a drop in KMT party ID.  There is no corresponding rise in DPP support or rise in PFP or NP support.  Instead, former KMT supporters seem simply to be moving into the non-response category.

Let’s take a short detour into President Ma’s satisfaction ratings.  We all know that Ma has dismal satisfaction ratings right now.  However, he had dismal satisfaction ratings all through his first term, too.  That didn’t seem to hurt the KMT at the polls.  They did just fine in 2010 and 2012, winning three municipal mayors, a solid majority in the legislature, and another term for Ma.  So maybe low satisfaction ratings don’t matter much.  KMT supporters might gripe about Ma, but when they get into the voting booth they will still vote for the KMT.

However, let’s take a closer look at the data.  Here are the results from TVBS surveys over Ma’s first term.

tvbs ma satisfaction1

What you might notice is that Ma had terrible satisfaction ratings at various points in his first term, but they went up and down.  That seems to indicate that the dissatisfied people weren’t all that dissatisfied.  A few months of good news could sway them back into the satisfied category.  Moreover, Ma was able to recover for the elections.  By late 2010 and January 2012 (when voting occurred), his satisfaction and dissatisfaction rates were very close.  KMT supporters were mostly happy with his performance when they went into the voting booths.  So it might not be that surprising that the KMT did well in those two elections.

The thing is, I’m not sure people realize just how different Ma’s second term looks from his first.  Here is the same graph, but now extended into Ma’s second term.

tvbs ma satisfaction2

(If you want to see the original, here is the link:

From the very first days of Ma’s second term (actually, long before he was inaugurated in May 2012), Ma’s ratings plunged.  The American beef fiasco devastated his support, the Lin Yi-shih scandal in July deepened dissatisfaction, and he has never recovered.  Unlike the first term, his support has not gone up and down; it went low and stayed low.  That doesn’t look like borderline dissatisfaction to me.  Moreover, it has consistently been much lower than even the lowest point in the first term.  Remember, as you get lower, you run into increasingly dedicated core supporters.  It should be a lot harder to decrease from 15% to 10% than from 45% to 40% because the bottom 15% should be your diehards.  I don’t know if Ma can go any lower than his current 10% or so.  However, what is distinctly possible is that the intensity of that dissatisfaction could increase.

One way we might see an increase in intensity is that supporters might change their expressions on other indicators.  That is, the first thing a disaffected KMT supporter might do is express satisfaction with President Ma.  However, party ID is a deeper indication of support and doesn’t change as quickly.  If party ID is falling, the KMT should be worried.

So I went through recent TVBS surveys looking for party ID.  These are not evenly spaced over time, so the horizontal axis is all messed up.  Even so, you can see that the KMT’s advantage has been shrinking over the past few years.  The DPP has wavered between about 20-27% and has been fairly steady.  In fact, the DPP is probably even steadier than it looks.  The high points for the DPP tend to reflect low undecided rates, not low KMT rates.  The two parties go up and down together.  (We generally expect non-response rates to reflect survey methodology and to be fairly consistent for a given organization, so I’m a little disconcerted by the sizeable swings in non-response rates.)

tvbs party id

The last two data points are Sept 18 and Oct 1.  The KMT is up one point from Aug 13, but the DPP is up 5 and 6 points.  That is not like previous differences, when the two had very similar changes.  It doesn’t look to me like the DPP is really increasing its support, but it does look to me like the KMT’s support is eroding.  Losing a third of your party identifiers is a fairly serious loss.

Does this mean anything?  Will all those people come back to the KMT when it’s time to vote?  We don’t know.  What we can say is that this isn’t like four years ago.  The KMT is digging a much deeper hole this time around.


7 Responses to “Public Opinion and the KMT”

  1. lihan Says:

    Frozen Garlic,

    Very interesting observations. I stipulate that, this time around, the public opinion on Ma’s intrinsic characteristics may become a confounding factor, if not just how KMT reminds the people of the authoritarian past. –The appearances on TV and news media are significant contrasts to the images in the past. And, losing in court ruling only deepens the growing perception of his incompetency to govern.

    Lihan Chen

    Sent from my iPad


  2. Frank Says:

    Agree with your post. You might add to your analysis TISR/GV’s Party identification polls, done regularly since 2004.
    Latest one shows Blue Camp levels at their lowest ever (at least since 2004), but still higher than Green Camp, with DPP/Green Camp levels rather steady since 2011 thou lower than in 2004:

  3. Pat Says:

    Could be that Taiwanese KMT supporters are turning away from the party in light of the attempt to take out Wang.

  4. frozengarlic Says:

    This post has gotten a lot of traffic from facebook. If you found this through facebook, would you mind telling me who linked to it? I’m just curious.

  5. My take on Ma’s National Day speech | Jon Sullivan's Research Pages Says:

    […] his own making. His approval ratings are desperate, and even among KMT identifiers his support is collapsing. The failed purge of the KMT Speaker of the Legislature has strengthened the hand of Ma’s […]

  6. R Says:

    Green surpassed Blue in the latest TISR party identification poll!

  7. frozengarlic Says:

    R, that is interesting. However, it is still the same basic pattern: DPP party ID is holding steady while KMT party ID is crashing. The DPP numbers are currently at the upper edge of their historical range, and if they go up another 5% or so then I will suspect that some voters are beginning to change sides. Right now though, it still looks to me like KMT supporters are demoralized. That might be reflected in low turnout by KMT supporters in the next election, but it probably isn’t a fundamental shift in the underlying tectonic plates. If all those unhappy erstwhile KMT supporters step into a voting booth, most of them will probably vote for the KMT candidate (even if they are cursing while they do it).

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